Freshaire Choice Community Website

Art direction, interface design, front-end development

The Freshaire Choice paint was the first to eliminate volatile organic compounds (VOCs ) from both the base and colorant. To bring you and your family the best, most environmentally safe product possible, they considered everything — the packaging, the color chips, even the can that holds the paint. Being the healthiest option, they developed a loyal customer base, which helped spark The Freshaire Choice Community.

Here you can learn about the effect color can have on your mood, explore different palette combinations, read and post reviews and share your own healthy home experiences. Users can create rooms on the site, upload photos, and swap ideas with fellow members on how to create the perfect room.

The program was supported by press kits, eblast and banner ads.

Photoshop, Fireworks, Dreamweaver, HTML, CSS, JavaScript // 2009

Visit site (Work completed while at Liggett Stashower)