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Moo Moo's Vegetarian Cuisine Re-branding

Art direction, design, development

Moo Moo's specializes in unique, healthy, flavorful vegetarian and vegan palate-pleasing creations. Sounds delicious, right? Her customers sure think so, which is how Moo Moo's has moved out of her kitchen and onto the shelves of Whole Foods across the U.S.

Foreseeing the need to compete nationally, we went through a complete re-branding of the company. Logos, website, packaging, brochures, trade show banners, on-campus bistro signage, entree photography, all stripped down and re-grown from the ground up. The result was a look that matched the food; fresh, fun, organic goodness.

Photoshop, InDesign, Illustrator, Fireworks, Dreamweaver, Contribute, HTML, CSS, JavaScript // 2010

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moo-moos-package-lasagna moo-moos-package-lasagna-side and back
Moo Moo's brochure cover
Moo Moo's Cuisine and Moo Moo's Bistro Logo
Moo Moo's Curry and Gnocchi
 
 

Nathaniel Whitcomb © 2011 // Twitter // Vimeo // Flickr // Behance // Cargo Collective